FAMA is the first affordable art fair in Northern Mexico. It is a free platform for international contemporary artists, allowing them to share their talent to a generation of new collectors. FAMA promotes emerging artists and encourages an interest in the arts among new audiences. The event is held annually in the basement of Arboleda, a mixed use residencial and commercial complex in San Pedro Garza García.

F.A.M.A is a project by Monumento, Catalina Escamilla, Rodrigo Odriozola, and Estudio Núñez Zapata